Do you believe “Content Is King”? Do you live for effective marketing strategies and storytelling?
Informedy is looking for an experienced marketing professional to drive high performing demand generation programs and marketing funnel optimization tactics that consistently produce high quality leads for sales.
In this role, you will be responsible for many different inbound marketing tactics that create demand for sales including but not limited to email marketing, nurture program creation, search engine optimization, landing page conversion, content creation, online advertising, and more.
You will be responsible for all stages of the buyer's journey and expected to oversee a data driven marketing, advertising, and traffic strategy.
You should excel at writing high conversion copy on our corporate site, emails, social media, landing pages as well as digging deeply into analytics.
Although this role is digital in its focus, many offline marketing tactics will be utilized and tested including events, direct mail and other tactics.
Desired Skills and Experience:
Ideal Candidate for Informedy:
Entrepreneurial: You thrive in a fast-paced, rapidly changing environment. You can work with a minimum of supervision and be capable of strategically prioritizing multiple tasks in a proactive manner.
Driven: You are a driven team player, collaborator, and relationship builder whose infectious can-do attitude inspires others and encourages great performance in a fast-moving environment.
Team-Oriented: You can embrace the ideas of others, even if they conflict with your own, for the sake of the team and product.
Adaptable: Thrive in a startup mentality with a "whatever it takes" approach to accomplishing goals.